A Beginning Woven by Hand

When I started Fello Feel, I wasn’t just thinking about fabrics  I was thinking about people, stories, and traditions that are slowly slipping away. India has always had a rich textile heritage, but in recent years, I’ve seen how fragile it has become. Skilled weavers, whose hands know the rhythm of the loom better than anything else, are struggling to survive because their work is no longer consistent. And when work is inconsistent, it is no surprise that the younger generation chooses other paths, leaving these incredible traditions behind.

I wanted to change that even if in a small way.

How We Work

Our fabrics begin with yarns that are hand-dyed under the shade. This may sound like a small detail, but it makes all the difference. Shade dyeing helps the yarns absorb color evenly and naturally, giving them depth and character. Just as important, we use Azo-free dyes, which are safer for our artisans and kinder to the planet. These dyes are free from the main carcinogenic compounds that the EU has already regulated, and choosing them was non-negotiable for me.

Once dyed, the yarns travel to the looms of our skilled weavers in Madhya Pradesh, India. On handlooms, thread by thread, they bring the fabric to life. There are no shortcuts here only patience, practice, and an artistry passed down through generations. Every fabric carries within it the quiet labor of human hands, and that’s what makes it so special.

From there, our pieces are made slowly, in small batches in Gujarat, India. We don’t believe in rushing the process. Working in limited numbers allows us to focus on quality, to reduce waste, and to stay true to our belief that handmade should remain thoughtful and intentional.

The People Behind It

Right now, we are working with only a handful of weavers. I’ll be honest we are just starting, and everything feels fragile. My biggest hope is that we can give them consistent work, enough to sustain their families and livelihoods. Because the real tragedy is not just that heritage textiles are fading, but that the people who carry this knowledge are being forced to abandon it.

Every time I speak to our weavers, I’m reminded that this is more than just a business. It’s about dignity, about respect for their craft, and about proving that handmade can still have a place in today’s world.

Holding On to Heritage

Indian handlooms and dyeing traditions are part of who we are as a culture, but they are at risk of extinction. Factories can produce faster and cheaper, but what they can’t produce is soul. A handwoven fabric is not just cloth it’s a living piece of history.

With fello feel, my dream is simple: to hold onto this heritage, to keep it alive, and to ensure that the people who weave it are valued as much as the fabrics themselves.

With love and purpose
Trisha M
Founder, fello feel